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Description is one of four rhetorical modes, along with exposition, argumentation, and narration. Each of the rhetorical modes is present in a variety of forms and each has its own purpose and conventions. The act of description may be related to that of definition.

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The most appropriate and effective techniques for presenting description are a matter of ongoing discussion among writers and writing coaches.

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In an essay, article, or book, an introduction (also known as a prolegomenon) is a beginning section which states the purpose and goals of the following writing. This is generally followed by the body and conclusion.